Sách 600 Từ vựng TOEIC – Lesson 2: Marketing – Học Hay

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600 Từ vựng TOEIC– Lesson 2: Marketing

Words in Context 600 Từ vựng TOEIC – Lesson 2: Marketing

Read the following passage and mile the words in the blanks below.

attract          consumers          fad          persuaded        compared            convince           inspire        product            competes              current             market            satisfied


Yassir is getting ready to realize his dream: opening a business that sells plants on the Internet. After completing a business plan that helped him to determine that there was demand for his _____ (1) in the _____ (2), Yassir is ready to start promoting his business. Having _____ (3) the bank that there was a market—that there were consumers willing to buy plants on the Internet—he needed to find these _____ (4).

Once he has an established base. Yassir, like other business owners, will have to continually _____  (5) new customers. At the same time, he must make sure current customers are _____ (6). In order satisfied, _____ (7) customers must be happy with the product they receive. Yassir’s job is to _____  (8) these customers to gain their repeat business. To do this, he will have to _____ (9) consumers that he otters a good product at a good price. especially when _____ (10) to the businesses with which he _____ (11). He hopes that Internet plant buyers are here to stay and not just part of a _____ (12).




Đáp án: 

1. product

2. market

3. persuaded

4. consumers

5. attract

6. satisfied

7. current

8. inspire

9. convince

10. compared

11. competes

12. fad


Word Families 600 Từ vựng TOEIC – Lesson 2: Marketing


Word Practice 600 Từ vựng TOEIC – Lesson 2: Marketing

Listening Comprehension

Part 1 Photo


Look at the picture and listen to the sentences.

Choose the sentence that best describes the picture.






Part 2 Question—Response

Listen to the question and the three possible responses. Choose the response that best answers the question.









Part 3 Conversation

Listen to the dialogue. Then read each question and choose the best response.

4. Why does the store need to be more competitive?

(A) There’s currently a recession.

(B) Productivity has dropped lately.

(C) There's a new competitor nearby.

(D) New employees have little experience.

5. How will the store attract more customers?

(A) By giving them trial products.

(B) By giving them discounts.

(C) By selling new products.

(D) By featuring happy customers in ads.

6. Who will the woman call?

(A) A photographer.

(B) A photocopy salesperson.

(C) A customer.

(D) A marketing executive.

Part 4 Talk

Listen to the talk. Then read each question and choose the best answer.

7. Who would listen to this talk?

(A) Customers.

(B) Competitors.

(C) Students.

(D) Salespeople.

8. What are they trying to identity?

(A) Their weaknesses.

(B) How to price their service.

(C) Their strong points.

(D) Who the competition is.

9. Where will the listeners be this afternoon?

(A) At home.

(B) In a workshop.

(C) At a store.

(D) With a client.




Đáp án:

1. C

2. A

3. B

4. C

5. D

6. A

7. D

8. C

9. B




Part 5 Incomplete Sentences

Choose the word that best completes the sentence.

10. Marketing specialists have conducted extensive studies of what _____ customers to a particular product.

(A) attractive

(B) attraction

(C) attracts

(D) attracting

11. Smart shoppers will _____ similar brands of an item before making a decision.

(A) compare

(B) comparison

(C) comparative

(D) comparable

12. If our work isn't to your _____, please notify us within 60 days.

(A) satisfy

(B) satisfactory

(C) satisfaction

(D) satisfied

13. Manufacturers like to know what features _____ find useful.

 (A) consumers

(B) consume

(C) consumption

 (D) consumable

14. Without good _____, good products can go unsold.

 (A) market

(C) marketed

 (B) marketable

(D) marketing

15. A careful analysis of the _____ products on the market indicated that our product lacked innovation and optional features.

 (A) compete

(C) competed

 (B) competing

(D) competition

Part 6 Text Completion

Choose the word or phrase that best completes the sentence.

Dear Valued Customer,

Smart consumers like yourself are concerned about your family’s nutrition. Health is a top priority, and so is value. You want high-quality food products at competitive prices. That's why we are introducing Farm Fresh, our new line of 100% natural and organic frozen dinners. We know you'll love the great natural taste of Farm Fresh dinners such as Turkey and Wild Rice, Wild Salmon with Spring Greens, and Country Chicken with Vegetables. Farm Fresh dinners are _____ (16) packaged with 100% recyclable materials. But we don’t have to use a lot of fancy words to convince you to enjoy Farm Fresh frozen dinners. We will let their great taste _____ (17) you to keep coming back for more. Please use the enclosed coupons to buy up to six Farm Fresh dinners of your choice at 25% off the usual retail price. We know you _____ (18) by the great taste and the great price.


Rosa Martello

National Frozen Foods, Inc.


(A) attract

(B) attractive

(C) attractively

(D) attraction


(A) persuade

(B) persuades

(C) to persuade

(D) will persuade


(A) satisfy

 (B) satisfied

 (C) will satisfy

 (D) will be satisfied

Part 7 Reading Comprehension


Catherine Cosmetics Company

Sales Department Meeting Report

March 29, 20—

We reviewed the sales figures for the past quarter. We are currently experiencing a significant drop in sales in our hair care products. This has been going on since the beginning of the year when we introduced the improved version of our top—selling hair care line, Catherine’s Curls. Our advertising has not been successful in convincing more consumers to buy these products. We know there is a market for products such as these manufactured with 100% natural ingredients and no testing on animals. In fact, our competitors are doing quite well in this area and have been for a number of years. We know from our research that the popularity of all-natural cosmetic products is more than just a passing fad, and this is why we decided to branch out into this area We have carefully compared our products to those of our three largest competitors. We have looked at product ingredients, packaging, target consumers, pricing, and sales strategies. Our product is similar, or even better, in all ways but one. Our packaging is significantly less eye—catching than that of our competitors, and it does not convey the important aspects of the products to the consumer, that is, that these products are entirely made with neutral ingredients. Therefore, in order to attract more customers, we recommend employing a new designer to create better packaging for the Catherine’s Curie line of products.

19. When did the sales department have a meeting?

(A) At the beginning of the year.

(B) In March.

(C) A quarter of a year ago.

(D) At the end of last year.

20. Which of the following might be part of the Catherine’s Curls line of products?

(A) Shampoo.

(B) Hand lotion.

(C) Nail polish.

(D) Lipstick.

21. According to the report, why are fewer people buying Catherine’s Curis products?

(A) The prices are too high.

(B) The ingredients aren't natural.

(C) The packages aren't attractive.

(D) The type of product is not popular.

22. The word market in line 5 is closest in meaning to

(A) product

(B) factory

(C) purchase

(D) demand

23. The word fad in line 8 is closest in meaning to

(A) need

(B) fashion

(C) event

(D) wish


Đáp án:

10. C

11. A

12. C

13. A

14. D

15. B

16. C

17. A

18. D

19. B

20. A

21. C

22. D

23. B


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